My relatives come from Italy and I often think, “Wow this beautiful country with its passion and its love of culture and all these incredible things. We all have the ability to string together a group of words that will cause massive action. It took 9 years to get a park built behind my office. It takes more than 7-1/2 years to get approval to put a building here. Think about it, 7-1/2 years later it happened.ĭid you know that there were materials and machinery and mechanisms, all kinds of stuff, that were invented that didn’t exist before? In 7-1/2 years. That would not have happened without that catalyzing mechanism. He needed to create a catalyzing mechanism to catalyze massive action and then on September 12, 1962, he said those famous words and I’m going to summarize: “We will send a man to the moon and return him safely to earth by the end of the decade of the ‘60s.” Think about that. Isn’t that what we want? That’s the purpose of the Space Program. The purpose he inherited was what? We want to beat the Soviets in the space race. So we’re going to tell you now on Purpose 2.0 and connect it to a catalyzing statement, which is the goal. Kennedy inherited the Space Program in 1960, he inherited a purpose. So let’s think about some of these catalyzing statements that changed the world and hopefully this presentation plants a seed in your head about being a catalyzing agent in the world. So then what is a catalyzing statement? A catalyzing statement is a meme that is willfully created to connect to your stakeholders so that they help you achieve the desired outcome. When 200,000 people gathered at the Lincoln Memorial to hear Martin Luther King, did they get an invite? Did they? They didn’t. A meme is a viral idea that spreads instantly. A catalyzing statement first and foremost is a meme. You would probably introduce a hot flame, okay. It’s an agent for change so as an example if you wanted to have water boil, what catalyst would you use.
What does the word catalyze mean? The word catalyze means by introducing this agent something else happens. What is a catalyzing statement? Well first, let’s look at the word catalyze. How do we get everybody on the same page quickly to produce the desired outcome? So I’m here to introduce you to the catalyzing statement. How do we get messages to people when we’re inundated with so much stuff? All of us are buried in a blizzard of information. What I’m here to talk about today is Purpose 2.0 because I believe we have a huge problem in the world. JOIN RICK SAPIO IN DALLAS FOR HIS 13TH BUSINESS BOOTCAMPįEBRUARY 23-25TH IN DALLAS TEXAS CLICK BELOW TO LEARN MORE Transcript from Purpose 2.0: Using a Catalyzing Statement to Transform Your Future: Rick Sapio at TEDxBocconiU
#If you want something bad enough the universe will conspire how to
In this Ted Talk, Rick Sapio from Business Finishing School, lays out the foundational premise of how to distinguish your business from all the others by using one simple phrase.
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